SEO – short for Search Engine Optimization – is an incredibly important aspect of any digital platform’s content. Not only do you need to ensure you use the right keywords and phrases in your website content, but you also need to ensure that your back-end (the coding part of your website) makes it easy for your webpage to rank.
Also, SEO is not just limited to your website – you need to ensure that your social media copies make it easy for your content to be found by those that matter.