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Digital Marketing Agency

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Five West Media Group

Case Study

Sweet Tea Shakespeare - Theatre Performance Filming

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150%

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Background.

Sweet Tea Shakespeare is a dynamic theatre performance group known for its engaging and immersive productions. To expand their reach and preserve their work, they sought professional filming services for several of their stage performances during their season.

 

Objective.

The client required a video recording of their stage performances, capturing the essence and energy of live theatre. Additionally, they needed edited clips from the performances that could be used to promote their work on social media platforms.

 

Approach.

Pre-Production Planning:

  • Coordinated with the client to schedule filming dates for the selected performances, ensuring that all logistical needs were met for the shoots.
  • Planned the best camera placements and angles to effectively capture the action on stage and the audience’s reactions.

Production:

  • Filmed each stage performance on location, using two cameras to capture the event from different angles. This approach provided a comprehensive view of the performance, capturing both wide shots and close-ups.
  • Focused on ensuring the recording maintained the live feel of the performance, with clear audio and visually dynamic footage.

Post-Production:

  • Edited the footage from the two camera angles to create a seamless and engaging full-length video of each performance.
  • Produced dozens of short, impactful clips from the performances, designed specifically for social media use. These clips highlighted key moments and could be easily shared to attract new audiences.
  • Delivered all edited materials to the client, ensuring they were ready for immediate use.

The Results

  • Successfully delivered fully edited versions of three of Sweet Tea Shakespeare’s stage performances, each crafted to capture the live experience.
  • Provided the client with a collection of high-quality video clips that have been used effectively on social media to promote their shows and engage with their audience.

Conclusion

This project showcased the ability to film and edit live theatre performances in a way that retains the vibrancy of the original experience. The collaboration with Sweet Tea Shakespeare resulted in valuable video content that not only preserves their work but also amplifies their reach through strategic social media sharing.

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