Five West Media Group
Case Study
SEO Client Highland Construction
275%
Organic traffic increase, with a significant rise in engaged sessions and new users
150%
Increase in Keywords Achieved first-page rankings for crucial keywords, leading to improved national visibility.
The Challenge.
The roofing company needed to improve its online visibility in North Carolina, aiming to rank higher in local searches. They faced challenges with an outdated website, poor keyword rankings, and a lack of a strong backlink profile.
The Solution
The campaign began in January 2022 with a focus on foundational SEO work:
- On-Page & Technical SEO: Optimized both the old and newly redesigned website (completed in six months).
- Backlink Profile: Conducted toxic backlink checks and built a strong backlink profile, starting with social profiles, foundation links, and Google Stacks to enhance map rankings.
- Mini-Websites & Web 2.0 Properties: Created mini-websites with map embeds and consistently built backlinks to these properties to boost domain authority.
- Press Releases: Launched press releases after the new site went live to generate initial traction.
- Content Strategy: Focused on high-quality blog content creation (2,000 words per post), niche edits, guest posts, and social signals. Content was added once the new site was completed, leading to noticeable ranking improvements shortly after.
The Results
- Domain Rating: Increased from 23 to 55, resulting in significantly improved rankings.
- Local Rankings: Achieved top positions in North Carolina for key roofing-related keywords.
- Traffic and Visibility: Enhanced local search visibility, driving more organic traffic and inquiries from potential customers.
Conclusion
This SEO strategy successfully positioned the roofing company as a leading player in the local market, demonstrating the effectiveness of a tailored approach for the roofing industry.
