Five West Media Group
Case Study
SEO Client Rand & Gregory Law Firm
320%
Organic traffic increase, with a significant rise in engaged sessions and new users
150%
Increase in local visibility and actions on their Google Business Profile
The Challenge.
Rand & Gregory had no significant online presence before 2022. They needed to establish their brand online, improve keyword rankings, and drive more traffic and leads through their website.
The Solution
Starting in September 2021, the SEO campaign focused on several key areas:
- Website Redesign: The law firm launched its first significant website, designed to optimize user experience and SEO performance.
- On-Page & Technical SEO: The new site was fully optimized for search engines, with technical audits conducted to ensure optimal performance.
- Backlink Strategy: A strong backlink profile was built from scratch, including social profiles, foundation links, and Google Stacks. Domain authority stacking (DAS) was implemented to boost rankings.
- Content Strategy: High-quality blog content (2,000 words per post) was developed, focusing on niche edits, guest posts, and social signals to improve keyword rankings.
- Domain Rating Improvement: The campaign successfully increased the domain rating from 0 to 23, contributing to significant ranking improvements.
The Results
- Organic Traffic: A steady increase in organic traffic, with notable improvements following the website launch and content updates.
- Keyword Rankings: Established strong local rankings in North Carolina, with a significant increase in organic keywords.
- Domain Authority: The domain rating increased from 0 to 23, reflecting the effectiveness of the backlink strategy.
- Customer Engagement: Increased customer actions, including website visits, calls, and direction requests, indicating higher engagement from the newly established online presence.
Conclusion
This comprehensive SEO strategy successfully established Rand & Gregory’s online presence, driving significant traffic and client inquiries, and positioning them as a competitive player in the North Carolina legal services industry.
