Five West Media Group
Case Study
Select IV Hydration
Background.
Select IV Hydration is a small, locally-owned business specializing in intravenous hydration therapy. To increase their brand visibility and attract new customers, they sought a professional commercial that could be aired on a streaming service.
Objective.
The client needed a high-quality, engaging commercial that would showcase their services, emphasize the benefits of IV hydration, and resonate with their target audience. The goal was to produce a video that could effectively drive customer interest and conversions.
Approach.
Pre-Production Planning:
- Collaborated with the client to understand their brand, target audience, and key messages they wanted to convey.
- Developed a detailed script and shot list to ensure a smooth and efficient filming process.
Production:
- Arrived on set with all necessary equipment, including lights and camera, to capture the best possible footage.
- Filmed the commercial in a two-hour session, ensuring that all scenes were properly lit, framed, and aligned with the script.
Post-Production:
- Edited the raw footage to create a cohesive and compelling narrative.
- Incorporated music, text overlays, and any required special effects to enhance the final product.
- Provided the client with the fully edited commercial, ready for use on their chosen streaming platform.
The Results
- The client successfully used the commercial on a streaming service, leading to increased brand awareness and customer inquiries.
- The video effectively communicated the unique benefits of Select IV Hydration’s services, contributing to their marketing goals.
Conclusion
This project showcased the ability to deliver a professional, high-quality video on a tight schedule. The collaboration with Select IV Hydration resulted in a final product that not only met but exceeded the client’s expectations, demonstrating the power of effective videography in boosting small business marketing efforts.
