Five West Media Group
Case Study
Website Development for Halls Top Hangout
Client Overview
Halls Top Hangout is an off-grid campsite in Tennessee, dedicated to offering a serene, immersive outdoor experience with unique A-frame cabins, trails, and natural attractions. Designed for nature lovers, the campsite invites guests to unplug and reconnect with nature.
Project Objective
To create a complete online presence for Halls Top Hangout, establishing a professional and inviting website with compelling copy and an engaging layout to attract and inform potential guests.
Challenges
When Halls Top Hangout approached us, they were still in the early stages, building their first cabins and preparing to open. They needed a website to introduce the brand, showcase the camping experience, and attract early bookings, without having a fully realized campsite yet.
Solutions
- Full Website Build: We developed a website from scratch, implementing a visually engaging design to reflect the rustic, adventurous essence of the campsite.
- Compelling, On-Brand Copy: Custom copy was crafted to capture the spirit of Halls Top Hangout, emphasizing its off-grid appeal, outdoor activities, and the opportunity to reconnect with nature.
- User-Friendly Layout: The website was structured to guide visitors effortlessly through information on the cabins, amenities, and outdoor experiences, with clear CTAs to prompt bookings and inquiries.
- SEO Optimization: We ensured the website was optimized for search engines, helping to attract early visitors and establish an online presence even before the campsite opened.
Results
The Halls Top Hangout website successfully launched, creating a strong first impression and building anticipation for the campsite’s opening. The professional, well-designed site has helped drive early interest and engagement, laying the foundation for future bookings and growth.
