Five West Media Group
Case Study
Emerald Raven Tactical
The Challenge.
Our client was starting up a new tactical firearms training company called Emerald Raven. They needed a branding package to help them stand out and in their industry.
The Solution
We gave our client a questionnaire form to fill out that allowed us to collect key data about their company identity. Along with that information, we researched other companies in their target field to create an image that fits their brand and will help them stand out among the competition.
The Results
We created a design based on their military background and experience that invokes a sense of power, confidence, and an homage to military unit emblems used by arm forces today. This combined with company colors created a logo that is iconic and memorable as well as marketable.
Conclusion
This comprehensive branding strategy successfully established Emerald Raven’s identity in the tactical firearms training industry, creating a powerful and memorable brand presence that resonates with their target audience. The unique design, rooted in the company’s military background, effectively differentiates them from competitors and positions them as a formidable player in their field.
