Five West Media Group
Case Study
Cape Fear Valley Health Systems - 60 Video Production
Background.
Cape Fear Valley Health Systems, a leading healthcare provider, aimed to enhance their digital presence with a series of professional videos. These videos were intended to showcase various aspects of their services and patient experiences, ultimately to be featured on their upcoming website.
Objective.
The client required a total of 60 high-quality videos that would serve as key content for their new website. Each video needed to be well-produced, engaging, and align with the healthcare system’s branding and messaging.
Approach.
Pre-Production Planning:
- Collaborated closely with the client to identify and contact the necessary interviewees, ensuring that each video featured relevant and impactful voices.
- Coordinated and scheduled filming dates, considering the availability of both the interviewees and the necessary locations.
Production:
- Traveled to various locations as required for each shoot, bringing all essential equipment, including lighting, mics, and camera gear.
Conducted interviews on-site, guiding each session with a set of questions provided by the client to elicit the desired responses.
Ensured that each interview was professionally lit, framed, and captured to meet the client’s standards.
Post-Production:
- Edited each of the 60 videos individually, focusing on creating a polished final product that effectively communicated the intended message.
Incorporated any additional elements, such as text overlays or music, as needed to enhance the videos’ impact.
Delivered all 60 completed videos to the client within the agreed-upon timeline.
The Results
- All 60 videos were successfully completed and delivered over several months, meeting the client’s specifications and deadlines.
- The videos will soon be featured on Cape Fear Valley Health Systems’ new website, set to launch within the next year, helping to elevate their digital presence and engage with a broader audience.
Conclusion
This extensive project demonstrated the ability to manage a large-scale video production contract from start to finish. The successful completion of all 60 videos for Cape Fear Valley Health Systems highlights the capacity to handle complex projects with multiple moving parts, delivering high-quality results that align with the client’s vision and objectives.
