Five West Media Group
Case Study
Andrulonis Media
The Challenge.
Our client needed a new emblem to represent the upcoming Carolina Country Music Awards. This annual event uses this image across challenge coins, t-shirts, and hoodies that are sold at the event and used as promotional materials.
The Solution
We gave our client a questionnaire form to fill out that allowed us to collect key data about their event. Using this data we researched similar events and utilized their existing logo design to help come up with a new concept for their show.
The Results
We created a design that worked across all forms of promotional materials and encouraged increased merchandise sales at the event.
Conclusion
This comprehensive design strategy successfully established a fresh and versatile emblem for the Carolina Country Music Awards, enhancing their brand visibility across various promotional materials. The new design not only aligns with the event’s identity but also drove increased merchandise sales, solidifying the event’s reputation and appeal to attendees.
