GA4 bounce rate sounds like a simple score, but it can be one of the easiest metrics to misread if you do not connect it to intent, engaged sessions, and what your page is built to do. In GA4, bounce is the inverse of engagement, which means it is less about “people hated your site”… Continue reading GA4 Bounce Rate In 2026: What It Actually Means In GA4 (And Why High Isn’t Always Bad)